Sunday, August 29, 2010

Bloom Box

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Bloom Box,Bloom Energy:What 60 Minutes Left Out:“60 Minutes” Bloom Box segment Sunday night introduced the world to the previously faceless and intensely secretive company with a very attractive message: cheap, clean energy, which flows almost magically out of the refrigerator the size of the window.
This television debut – a big bucket for CBS News – has led viewers behind the scenes of Bloom Energy, and two of its customers, eBay and Google. But the TV spot, do not tell the whole story. Some pieces of the interviews were Web-exclusive news and other organizations have opened up new prospects in the team for the Bloom Box.

Monitor colleague Mike Farrell reported that experts are skeptical about whether Mr. Sridhar, who has already collected about $ 400 million for their boxes, could lead to expensive fuel cell technology for the masses. You can learn more about it here.

How green is really the case?

In case you have not read, as Bloom Box operates the system, each “power-in-box” has come full of thin fuel elements in the set and packed in an open safe in case. Individual cells absorb oxygen, on the one hand, and the fuel to another. Combine two inside the cell to create a chemical reaction that produces electricity, “reports CBS last night. “There is no need for combustion or burning, but it still requires the availability of fuel to work. What to the owner.

“Our system can use fossil fuels like natural gas. Our system can use renewable fuels such as landfill gas, biogas,” Sridhar said. “We can use solar.

In some cases, CO2-emitting power still all that feeding Bloom Box. Instead of calling the new device “zero emission power” may be better to think of it as a booster for the already green sources, and an impressive new filter for the dirty.

How installation works?

Bloom said power connection of one of their $ 700000 to $ 800000 Boxes simple. “It takes one guy on the forklift and one technician on the ground to install it,” explains Officer Bloom Energy in a web exclusive CBS in the clips. “[Loader] brings the field and guided it gets to his seat and, as we lift it into place, we’re going to do three simple mechanical joints and connections, and run it.”

Where did the name come from?

“We had an employee contest” Sridhar told CBS the other web exclusive videos. “Employees can give names. And who thought up the name will get a trip to Hawaii.”

9-year-old son Sridhar like way to help. Of course, the child can not enter the competition – it will be a conflict of interest, his father said. But the little boy insisted that he was not interested in the award, and would like to submit your idea anonymously.

“The name of Bloom Energy came to the summit, which was his presentation,” Sridhar said. “And I tried to convince his team from sticking to this name, without telling them why …. And his idea into practice will flourish.” Children will blossom. ‘Environment will bloom. “Jobs will bloom. “Not what you’re working so hard, Dad?” ”

What’s next?

Bloom Energy website currently shows the clock ticking, the countdown to the official party to the export company environment. Bloom-Box eBay customers hold an event at its headquarters in California, where several boxes Bloom put power for a few months. VIP invite list of messages includes former Secretary of State and member of the Board Bloom Colin Powell and California Governor Arnold Schwarzenegger.



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