Saturday, September 18, 2010

MPAA

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Mpaa, After his defeat two DC lobbying ups designed to sell futures contracts based on movies based on box office results, the MPAA is leading the charge on behalf of showbiz guilds against the Governor of California Arnold Schwarzenegger 2005 California law prohibiting the sale of violent videogames to minors. The MPAA urges the Supreme Court ruling upholding a decision of the 9th Circuit Court of Appeal that the law is unconstitutional Schwarzenegger. Here, the MPAA made his case:
Broad coalition of entertainment industry today urged the U.S. Supreme Court to maintain a 9th Circuit ruling of the Court of Appeal which held unconstitutional the 2005 law in California to restrict the sale and rental to minors of video and computer games deemed too violent.
The American Federation of Television and Radio Artists (AFTRA), Directors Guild of America, Inc. (DGA), Producers Guild of America (PGA), Screen Actors Guild (SAG), the Writers Guild of America West, Inc. (WGAW) Independent Film & Television Alliance (IFTA), the National Association of Theatre Owners (NATO) and the Motion Picture Association of America, Inc. (MPAA) have joined together to file an amicus curiae in the case v. Schwarzenegger Entertainment Merchants Association, which is scheduled for argument on November 2.
“The story of the film industry is a vivid illustration of the threat to First Amendment rights of the impulse to control and censor the news media forms a threat reflected in the law at issue before the Court. Since the advent of cinema, a variety of state and local governments have sought to restrict their content to the stated aim of protecting viewers are not exposed to harmful material, “said the organizations in their memory.
“Although parents have a vested interest to make informed judgments about the adequacy of their children exposed to potentially objectionable content, [California] failed to show that government help is needed to serve this interest” writ the organization continues. “And the fundamental lesson of the film industry is that self-regulation may enable parents to adequately exercise their right to make informed decisions regarding video content. The movie rating system has been widely praised for its efficiency, and long experience of the company with the movie rating system classification system shows that well-designed voluntary can serve only the interests of parents, without the need a government regulation based on content. ”
The coalition of the entertainment industry has found that if the Supreme Court were to uphold the law in California, it would have a “chilling dramatic effect on the film industry.” Therefore, the coalition urged the Court to rule that “under settled First Amendment Principles, the California law is invalid, and the decision of the appellate court should be affirmed.”

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